Media convergence is driving this evolution, and the changes will prove profound and permanent. Blog. Media convergence brings technologies such as a computing, and communication, together, which is very important in businesses today. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more.2. Whether the change is for the good or the bad is up to the consumer, because the consumers are the ones who are affected the most. People get news daily through the media and this keeps them updated on the happenings around the world.3. Media convergence is digitization of media content that is driving the interconnection of data and technology. 1. “Convergence may end up being good for the media companies, but I feel it will be bad for journalism.” Haiman predicts in the long run, convergence, like many of the dot-com startups, will flop. Prezi Video + Unsplash: Access over two million images to tell your story through video You are able to text on your computer just like on your cell phone, search up things on the web, use social media, play games, watch movies and many more. This class is very active, informative, and hands-on. Media Convergence: An end to the good old days. Children’s knowledge increases. This constant convergence of technology has made out lives easier as users by allowing us to search the … In some cases, mul… What is media convergence? If you are looking for a class to take that will be available for the spring semester, I would recommend Digital Media Convergence. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Media consolidation, also known as media convergence, is the concentration of media ownership with only a few companies or individuals. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. Types of Media Convergence Convergence is a practical means of bringing content, especially local content, to … Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. Simply put, it is the coming together of traditional and digital media. It educates people. This reach, makes the everyday lives of individuals easier since they now have much easier access to information on the things or products that they want and need. Distance is not a barrier. Media convergence is a huge advantage because you can access all types of media on your phone or computer. When words, images and sounds are transformed into digital information, we expand the potential relationships between them and enable them to flow across platforms. What advantages of media convergence enable all types of media content to be accessed on a single device? Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. Converged media happens when at least two or more of the above-mentioned media channels come together, use a consistent story line (look and feel), and work in concert to meet a certain marketing or content marketing goal. Media convergence is the tendency for different types of media to become more similar with time. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. 2. Jenkins (2006:3), on the other hand, defines convergence as ‘flow of content across multiple media platforms’, suggesting that media audiences nowadays play a crucial role in creating and distributing content, and convergence therefore has to be examined in terms of social, as well as technological changes within the society. The joining of multiple media technologies. Development of technology pushes the Internet of things progress, which is an important basis to achieve social media convergence. Digital media convergence has changed the game plan for journalists and reporters, advertisers and broadcasters. When paid, owned and earned media come together, they give birth to what some marketers are calling, 'converged media.' 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